Monday, February 10, 2020
Impact of Media on the Society Term Paper Example | Topics and Well Written Essays - 1250 words
Impact of Media on the Society - Term Paper Example This paper explores different theoretical approaches on the mediaââ¬â¢s influence on society. In addition, this paper attempts to explain how the media can be used constructively with limited harm to society. Perhaps every child in the western world has been exposed to cartoons. Carton networks are so prevalent in the society that they have become an essential requirement for childrenââ¬â¢s upbringing. While cartoons play active roles in childrenââ¬â¢s development, they also have negative influences on the childââ¬â¢s welfare. Cartoon networks operate under animated programs that provide visual images. Cartoons Networks are the most preferred TV entertainment programs for children by adults because of their moral stories and family friendliness. However, the family friendliness of cartoon network has been a matter of intense criticism contemporarily owing to their increasing permissive nature of the programs. Using Cartoon Network as an example, this paper focuses on soci al learning theory and cultivation theory as possible explanations for Cartoon Network ââ¬Ës increasing impact on childrenââ¬â¢s cognitive development and how this has influenced the society. Social learning theory states that people learn new behaviors from one another by copying. Proposed by Albert Bandura, social learning theory is perhaps the most influential theory for learning and development. Because Cartoon Networkââ¬â¢s effect on childrenââ¬â¢s development is huge, it is perhaps a good idea to explain the Cartoon Networkââ¬â¢s impact on childrenââ¬â¢s development using social learning theory.Social learning theory focuses on direct support of ideas. The strengthening of ideas is perpetuated when people watch other people do things. Observational learning is a key component of social theory as well an dire need of repetition and redundancy (Ormand, 1999). It is therefore evident that Cartoon Network is repeating of stories, capture of childrenââ¬â¢s imag inations an indicator of social learning theory. Cultivation theory is another theory that explains the significance of Cartoon Network on childrenââ¬â¢s development. Cultivation theory asserts that substantial viewing of the television changes individualââ¬Ës perception about the world. The TV becomes the reality and TVââ¬â¢s portrayal of the world becomes engrained in the viewers mind. If a cultivated mind is challenged to think outside the TVââ¬â¢s life, that mindset can change (Evra, 2004). One cultivated experience is violence. Because of TVââ¬â¢s violent images, one could be easily influenced to belive that the TVââ¬â¢s portrayal of violence is the fact, which is not the case many times. (Donals, p. 5, 2005 ). The impacts that television programs like cartoons have on children cannot be underestimated but rather should be changed for positive outcomes. Many researchers have found that certain characters used in cartons have negative impacts on children. For i nstance, a research conducted by (Smith, 2011) found ââ¬Å"SpongeBobâ⬠character have negative impacts on children as it interferes with their executive functioning. Executive functioning involves problem solving, planning, thinking from abstract and working memory. This is because of the social learning theory. Social learning theory makes acquiring information and digesting information easy. According to Shanahan and Michael Morgan (1999), cultivation theory gives weight and credibility to selected part of each
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.