Virgin Atlantic Airways Essay Example | Topics and Well Written Essays - 4500 words

Virgin Atlantic Airways - Essay Example Specifically, the increased research and utilization of renewable energy as a fuel source as a method of attaining progress will be detailed in this case study of Virgin Atlantic Airways. 2. To learn biographical information on one airline company, in particular, Virgin Atlantic Airways, in the discussion of its creation, its creator Richard Branson, and the values that the brand strives to embody. 3. To learn of the innovative ideas, techniques, and implementations that Virgin Atlantic has brought to the airline industry in regards to all facets of the company’s operations, especially in the area of guest satisfaction, including an in-depth discussion of the features of the airline that cater to providing an optimal, luxe, pre, in, and post-flight environment. 4. To understand how Virgin Atlantic and its procedures and offerings have allowed it to remain a profitable venture alongside failing airline companies in times of financial downturns with a look at the financial numbers that the company has released to the public, especially in the past few years. 5. To gain a look at the varying perspectives of those who have utilized Virgin Atlantic’s services as to the strengths and weaknesses of the company through differing eyes, including reviews by customers, critics, and analysts, and those involved directly in its operations. 6. To learn of future innovative implementations that Virgin Atlantic hopes to bring to the table as an airline, and continue to establish its niche among profitable ventures in the industry by reviewing releases from the company as to its goals for the next year and beyond.

Impact of Media on the Society Term Paper Example | Topics and Well Written Essays - 1250 words

Impact of Media on the Society - Term Paper Example This paper explores different theoretical approaches on the media’s influence on society. In addition, this paper attempts to explain how the media can be used constructively with limited harm to society. Perhaps every child in the western world has been exposed to cartoons. Carton networks are so prevalent in the society that they have become an essential requirement for children’s upbringing. While cartoons play active roles in children’s development, they also have negative influences on the child’s welfare. Cartoon networks operate under animated programs that provide visual images. Cartoons Networks are the most preferred TV entertainment programs for children by adults because of their moral stories and family friendliness. However, the family friendliness of cartoon network has been a matter of intense criticism contemporarily owing to their increasing permissive nature of the programs. Using Cartoon Network as an example, this paper focuses on soci al learning theory and cultivation theory as possible explanations for Cartoon Network ‘s increasing impact on children’s cognitive development and how this has influenced the society. Social learning theory states that people learn new behaviors from one another by copying. Proposed by Albert Bandura, social learning theory is perhaps the most influential theory for learning and development. Because Cartoon Network’s effect on children’s development is huge, it is perhaps a good idea to explain the Cartoon Network’s impact on children’s development using social learning theory.Social learning theory focuses on direct support of ideas. The strengthening of ideas is perpetuated when people watch other people do things. Observational learning is a key component of social theory as well an dire need of repetition and redundancy (Ormand, 1999). It is therefore evident that Cartoon Network is repeating of stories, capture of children’s imag inations an indicator of social learning theory. Cultivation theory is another theory that explains the significance of Cartoon Network on children’s development. Cultivation theory asserts that substantial viewing of the television changes individual‘s perception about the world. The TV becomes the reality and TV’s portrayal of the world becomes engrained in the viewers mind. If a cultivated mind is challenged to think outside the TV’s life, that mindset can change (Evra, 2004). One cultivated experience is violence. Because of TV’s violent images, one could be easily influenced to belive that the TV’s portrayal of violence is the fact, which is not the case many times. (Donals, p. 5, 2005 ). The impacts that television programs like cartoons have on children cannot be underestimated but rather should be changed for positive outcomes. Many researchers have found that certain characters used in cartons have negative impacts on children. For i nstance, a research conducted by (Smith, 2011) found â€Å"SpongeBob† character have negative impacts on children as it interferes with their executive functioning. Executive functioning involves problem solving, planning, thinking from abstract and working memory. This is because of the social learning theory. Social learning theory makes acquiring information and digesting information easy. According to Shanahan and Michael Morgan (1999), cultivation theory gives weight and credibility to selected part of each